How can you make your speech hot every single time you speak in public?
You must make it SIZZLE! Here’s how:
S is for STORY
If you want your speech to sizzle, you must include stories. There are four types of stories you can use. You may use one, two, or all four, depending on how long your speech is going to be. These are personal stories, success stories, emotional stories, and stories with a message or a lesson.
You don’t necessarily have to put all four types within your speech, but you must always include your personal story. Your personal story earns you the right to speak about your area of expertise.
The more stories you can incorporate into your speech, the more your presentation will sizzle. The more sizzling your speech is, the more your audience will resonate with you, and the more they will eventually want to buy from you.
To get them to resonate with you, you need to keep their attention.
Today, it is getting harder and harder to keep an audience’s attention throughout a presentation. With the mass of information thrown at people, bombarding their minds every single second, the more difficult it is to keep them engaged as you speak. For that matter, it is a real challenge to keep people off of their iPhones while you’re speaking. The only way to keep them connected to what you are saying is to really make your speech sizzle with engaging stories that keep them on the edge of their seats.
Stories create intrigue. They help your audience let down their guard. Stories create invisible selling. In other words, as you tell your stories, you are selling them on you, selling them on your product, and selling them on your expertise.
I is for INVOLVE YOUR AUDIENCE
Today’s audience is looking for an experience. They want to feel involved in a presentation. They want to be completely absorbed.
Will you get one hundred percent? Probably not. There are always going to be some people that no matter what you do won’t be engaged or participate. Who cares? Do not pay them any mind.
You are giving your presentation to most of your audience members. Remember that in the event you are not reaching someone –it’s not you. You can’t know what’s going on with them. Something might be going on in their life. Maybe they have lost someone dear to them. Maybe they’re going through a divorce or are in the middle of a financial disaster. You don’t know, so you don’t need to acknowledge them or pursue them. Simply let them go and focus on those who are engaged.
One person in my audience was sleeping. She kept nodding off, her head was bobbing, and she was full-out snoring! I was really tempted to make a joke about her and say something because she was so obvious. But, I refrained from it.
Guess what? At the end of my speech, she was the first one to sign up for my four-day intensive training. Somehow the message got through. She went on to use speaking in her business and has made a ton of money. At her first speech, she acquired a client who was worth $11,000 per month! You never know. Someone might be quiet, but if they’re supposed to be in your program, they will be at some level. Let them be.
To involve your audience, get them to participate. To create audience participation, bring some of them up on stage, or ask for volunteers for whatever purpose. Get them to turn to the person next to them and give them a “high five.” Have them patting themselves on the back. Have them repeat your sentences. If you want them to say “amen” or “true, true” “yes, yes” or whatever your want. You might even have them read part of your book. The main thing is to get them to participate and to get excited.
Z is for ZONE
Just like anything else, you want to get into “the zone” of speaking.
When I first started running seven years ago, I ran two marathons. The first time I joined Team in Training, I ran an 8-miler. They give you a high five as you finish. However, I didn’t want to stop and do some silly high-five thing. I was in the zone.
That’s what you want to do when you speak. You want to get into the zone. You know what you’re going to say. You’re confident. You know your material. You’re so confident that you are free to be present in the moment. Sometimes I say things that I didn’t plan on saying or teaching, but I was in the moment, and I knew someone in the audience had to hear it or it wouldn’t have popped into my head.
When you practice your speech so much that you are the script, then you can allow other things to come in because you aren’t focused on what you’re going to say or your script.
That’s why I recommend that you practice for one hour for every 2 minutes you’re speaking! If you’re speaking for 30 minutes, you need to practice for 15 hours. That’s right. Fifteen hours! Then you’re going to practice some more. You must “become” the script, and then you can be in the zone and add things as they come in. More importantly, you can be completely authentic.
How do you get into the zone? I pray and ask the Holy Spirit to come into me and speak through me. Whatever your beliefs are, do what you need to do. Maybe it’s meditating, or maybe self-talk. Maybe for you, it’s just a good night’s sleep and getting out there and crushing it. Whatever it is, do it! Get into that zone and have the confidence to be in that zone as long as you can.
Z is for ZEALOUS
To make your speech sizzle, you need to be zealous when you speak. Synonyms for zealous are enthusiastic or passionate (and you have to be those things), but it also can mean devoted or diligent. Be devoted to your topic. Be devoted to your audience. You want them to learn from you. Give them all you’ve got, everything that you have to give, and don’t be afraid to be over-enthusiastic.
Be diligent with the material. Being deliberate in how you deliver your speech and don’t leave anything out. That’s being zealous.
Bring all those zealous qualities to every single presentation. You can only do that by practicing. Remember you need to spend 15 hours for every 30 minutes of your presentation.
There are some speakers you listen to and you scratch your head because you can tell they are missing the mark. I’ll be honest with you the reason is that they didn’t practice. If they had, they only thought about their speech for 5 or 10 minutes, or they dusted off some old speech from the past.
Anyone who practices a speech for 15 hours is going to be extraordinary. If you do this, you are going to lift the roof off the room and uplift and inspire your audience. Be zealous. Strive to be devoted and diligent in your speech.
L is for LOVE
Love your audience all the time. That not only means that you practice your speech and are prepared for them, but when you’re up on the stage you’re smiling and showing excitement.
Call your audience members by name and make them feel important. That means you need to get to the venue early to meet people, shake their hands and get to know their names. Then you can call on them when you’re on stage.
I know it’s hard to remember people’s names. I suggest that you make associations so you can remember their names. I met a woman named Kelly and I said, “Oh, I had an assistant named Kelly,” I remembered her name. I met a woman named Robin, and I thought, “That’s my last name Robin-son” What you don’t want to do is say, “I can’t remember anyone’s name,” or then the universe will make that happen.
Build rapport with your audience. Show your audience the love. The best way to do that is to call them by name. You don’t have to remember everyone’s name, just remember 5 or 6 names out of an audience of 50. The rest of the audience will still feel that love. They will join in the experience through the ones on stage.
Another way to show love to your audience is to start and end on time. Eye contact is a way to show love. Smile and be happy. Be enthusiastic. Having great content shows love. There are lots of ways you can show your audience love.
E is for EXTRAORDINARY
Ordinary doesn’t make it today. Mediocrity doesn’t make it. Nobody wants to hear a mediocre speech. People want your good stuff. Not only do they want your speech to sizzle and be hot but they really want you to dig deep and share new stuff.
Share with your audience something that no one else dares to share. Give them a golden nugget that people normally would have to pay for. That’s how to be extraordinary. Practicing and rehearsing will make you extraordinary. You need to strive for that. No one’s extra-ordinary on their own.
When I was in Corporate America, I had this “ah-ha” moment, when this guy said to me, “nothing extraordinary comes from a 40-hour work week.” He was right. That’s just the bare minimum. That’s average. I don’t want you to work longer but think about how it fits into your life. As entrepreneurs, if you put in additional time, maybe then you can be extraordinary.
One of my clients has become an extraordinary speaker because he has developed his own online show. By adding that show to what he’s already doing, he has turned from ordinary to extraordinary.
In public speaking, the way to be extra-ordinary is to speak often. Once a week, twice a week, as often as you can do it, have webinars, be on podcasts, go networking, etc. Speaking once a month, or once a quarter, is not going to make you an extraordinary speaker. It just won’t. Guess what? You can turn that around any time you want. You can be extraordinary!
How do make your speech hot and sizzling? You must tell your stories, involve your audience in your speech, be zealous, get into the zone, love your audience, and don’t settle for less than extraordinary.
To learn more about presenting sizzling speeches, schedule a complimentary consultation with me and I promise to show you how you can sizzle on stage.